Kalin and Myles, a young hip-hop duo from the Bay Area, are getting significant radio play radio play from Power 106  and other Los Angeles radio stations. How did these two get from making amateur videos for fun to selling out shows?

To understand this, we first need to look at their fans. Their fan base is overwhelmingly female and younger, often teenagers. To reach this fan base, they use social media like Vine and Instagram. This demographic is up for grabs, and radio stations see that.

Power 106, known for its hip-hop/urban music, is competing against KIIS, the biggest station in Los Angeles and more pop-focused. Playing Kalin and Miles songs helps them bring in a new audience to boost ratings. The way to get on a station’s radar is to have that audience already that the station covets, and have your fans contact the station directly. This tells the station that playing your song is worth their time and the audience’s time. Thinking from the radio station’s point of view is key to getting success in this case.